George Lois: Legendary Art Director
Our special guest this episode is the 87 year old legendary American art director, designer and author George Lois. George is one the greatest advertising minds of the 20th century serving as Esquire magazine’s art director throughout the 1960’s and creating over 90 covers for the magazine. One of his famous covers of Esquire you may know is his depiction of Muhammad Ali as St. Sebastian. He also launched MTV with it’s iconic ‘I want my MTV’ campaign and created that advertising strategy that made Tommy Hilfiger a fashion household name. He even created the popular phrase ‘If You got it flaunt it’. George is also the author of ‘Damn Good Advice (For People With Talent)’ which is an amazing good that I highly recommend for people working in creative industries.